The use of data and analytics can improve decision-making at colleges and universities, but many higher education leaders are questioning the return on analytics investments. In this session, panelists will present findings from a recent study conducted by Amazon Web Services and NACUBO about the use of data and analytics in higher education, the investments institutions are making, and the impact of data and organizational silos on institutions’ ability to use data to inform decision-making. Panelists will share recommendations to help institutional leaders make the most of their data.